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THE FTC SAYS: FTC settlement suggests Lurn didn’t learn from Penalty Offense Notice about money-making claims AND Not all business coaches are trying to help you
"SCAMMERS, SCAMMERS, CROOKS AND A.I. BACKED THIEVES ONLINE AND EVERYWHERE="WARNING, WARNING, WARNING"!!!
Terry "the Warrior" Reece
Oct 1, 2023

THE FTC SAYS: FTC settlement suggests Lurn didn’t learn from Penalty Offense Notice about money-making claims AND Not all business coaches are trying to help you
THE FTC SAYS: FTC settlement suggests Lurn didn’t learn from Penalty Offense Notice about money-making claims AND Not all business coaches are trying to help you

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https://www.ftc.gov/business-g....uidance/blog/2023/09

Business Blog
FTC settlement suggests Lurn didn’t learn from Penalty Offense Notice about money-making claims

By

Lesley Fair

September 28, 2023

The people behind online business coaching outfit Lurn promised that consumers could become “Stay-At-Home Millionaires.” But according to the FTC, Lurn, Inc., CEO Anik Singal, Tyrone Cohen, and David Kettner are now Stay-At-Home Defendants in an FTC law enforcement action challenging their deceptive money-making representations. What’s more, the complaint alleges even after receiving FTC Notices of Penalty Offenses concerning Money-Making Opportunities and Endorsements, Lurn and Singal continued to use deceptive advertising claims to bilk consumers out of millions.

The FTC says Rockville, Maryland-based Lurn lured consumers in with a variety of purported money-making opportunities. For example, promotions for its Email Startup Incubator Program claimed that consumers could “Make More Than $13,700 Per Day” by using the “exact steps” that CEO Singal used “to generate millions of dollars online by using just an email and other people’s products.” Ads featured testimonials from supposedly satisfied customers who were raking in big bucks, leaving their 9-to-5 jobs, traveling the world, helping those in need, and “living in a very, very nice house with his Jaguar and Aston Martin . . . working about three hours a day.” According to the complaint, ads invited consumers to a “FREE training workshop,” but it wasn’t long before the defendants wanted $1,995 for their “Time-Tested & Proven Step-By-Step System.”CONT...

FTC settlement suggests Lurn didn’t learn from Penalty Offense Notice about money-making claims | Federal Trade Commission
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FTC settlement suggests Lurn didn’t learn from Penalty Offense Notice about money-making claims | Federal Trade Commission

The people behind online business coaching outfit Lurn promised that consumers could become “Stay-At-Home Millionaires.” But according to the FTC, Lurn, Inc., CEO Anik Singal, Tyrone Cohen, and David Kettner are now Stay-At-Home Defendants in an FTC